It was not too long ago that to set up a business meant to shell out a lot of money: you needed to pay software licensing fees, get the hardware, fund the installations along with many other things.

Today, it is a different situation: the cloud is used more frequently in software; consequently, the cost is not as huge as it was before to set up your own company. Less hardware is needed on-premises, and you don’t need to purchase all of those licensing fees.

If you are starting up a new business it is, therefore, beneficial to begin with everything in the cloud — but how do you do this?

Here are four essential steps your business needs to take to be set-up in the cloud:

  1. Secure Necessary Domains & Set Up Your Website

Despite the fact that small businesses benefit from having a website, 46% still do not have an online presence.

It is easy to set up your website, especially with services such as Duda which offer a range of customizations from simple to the ability to do more in-depth coding. You also do not want to have a name that is not specific to your small business — 70 to 80% of buyers research a company before they purchase from them, so you want to be easily found: this is why you need a personalized domain. Some sites will charge you exorbitant prices for this — one place that is reliable and economical for having a domain name is YourDomain, which you can check out here.

2. Promote Your Organization on Social Media

Naturally, we want to walk the line between being humble and boasting of the benefits of our businesses; however, there is no shame in endorsing your company on social media platforms. In fact, it will not hurt but help your business grow in both sales and audience.

Activity on social media can build trust between you and your target audience, which is important in a time when people have access to all sorts of information and may have a distrust of business. When a customer has a good experience with a brand on social media, 71% will recommend that brand to a friend.

How exactly can you bolster your company across social media platforms?

You can create ads, campaigns, and special deals like coupons or discounts which you then post to like Twitter, Facebook, and Instagram. To maintain your presence and build these promotions would take time. But, with a product like Constant Contact, you can manage all of your social media in one place. Read more about Constant Contact and their services to help your business here.

3. Enable Email Service

If anything, you don’t want an email that has an ending which does not represent your brand: would you be hesitant to purchase from a company that has something like “hotmail.com” as its domain?

80% of small businesses don’t have a personalized email domain, even though a customer is 9x more likely to purchase from a business that uses one. Luckily, with services like Microsoft 365, buying an email that makes your business look more legitimate and polished is no problem, and it offers so much more than an email domain. You can also use the rest of Microsoft’s Office Suite.

4. Flip the Switch on Cloud Storage, Privacy

As storage breaches, even among small businesses, become more common it is important that you have a backup of all your data and files and a service that keeps everything secure.

You want an option that offers cloud storage, as your data and files are saved to an array of protected servers guarded by a host elsewhere. If you get hacked or compromised, you can access your files through an internet connection and re-download your clean data.

Two very good options are Carbonite and Webroot. Carbonite offers cloud backup storage and security, while Webroot protects your information with a business endpoint solution to deter malicious viruses. You can learn more about them out here and here, respectively.

There are many more things you will need in your business, such as a solution for payments, scheduling, or accounting — but the above four needs are some of the first necessary steps in setting up your business.

If you already have an established business, it’s not too late: read our article for some tips on how to migrate to the cloud!

Do you need more help selecting software? CUE is here to help: our team of experts has curated and researched some of the best solutions on the market, with your small business in mind. Check out what we have available in our marketplace today to start saving your business time and money!

This article was derived from “How to Set Up a New Business Using Just Cloud Services,” which was originally posted on the site CIO. You can read the original content here.