Like Oscar Wilde wrote so precisely over a century ago: “The truth is rarely pure, and never simple”.
At times, we all feel this way. Try getting your significant other to say what they would REALLY like to eat for dinner tonight, after cryptically being “up for anything!” and yet rejecting all of your suggestions.
If you had the chance amidst all of life’s complications, wouldn’t you be relieved to be able to make a choice that simplifies your life?
Here’s your chance: email marketing.
Oh, really? I hear you say, maybe with a touch of disdain. A slight scoff, even.
You’ve heard of it, yes, you know what it is — you’re savvy. But you decided: meh. But what you don’t know yet are they ways this technique can radically improve your small business.
As a small business, you have the freedom and availability to interact on a more intimate level with your customer base. Therefore, the thought of mechanizing can seem to be a step towards depersonalization. However, 72% of people reported favoring email for communication with their favorite stores, 61% stating they liked receiving weekly emails and 28% wish they could get emails more frequently. Overall 95% of consumers receiving emails from businesses found them to be somewhat useful, which is huge considering the amount of mass marketing people receive every day.
With all of the ado about social media such as Facebook and Twitter for company-customer interaction, maybe next you think email is becoming the snail-mail of this ever-moving generation. Wrong. In 2016, there were 4.3 billion emails accounts — a number that is only going to increase over time. Think about it this way: how often do you have your Smartphone on your person? 91% of people check their email at least once a day on their phones. With this constant connection to the internet, and the average American checking their phone 47 times a day more emails are read on mobile devices with 54% reporting first reading emails on their phones and 62.7% of people use their phone to open an email in general.
Sure I can throw all of these statistics at you from your consumers, but what about two practical and tangible results from people within the industry?
- Marketers consistently rank email as the single most effective tactic for acquiring and retaining new customers. How much time and money do you spend each week reaching out to customers? According to other small business owners who use email marketing, the labor cost equivalent of using simple email marketing amounts to $273 per hour — this means a massive amount of savings for you.
- Marketing through emails can also improve your other media outreaches. Though email marketing has a 40x higher conversion rate compared with social media campaigns, you will also increase the traffic to your social media sites with emails. When businesses included social media links in their emails, the click-through rate increased by 158%.
If you’re looking for a way to get more business and maintain the relationships you already have with your clients, there is no denying that you can use email marketing to your advantage at little temporal and mental expenditure — this sort of campaign will free up your scarce and valuable resources as to be dedicated to other areas to benefit your company.
What are you waiting for? CUE Solutions Center offers the best email marketing products in the industry, and we will help you get set up for free!